Driven by economic needs and an IT boom the acquisition of English as Second Language is closely linked with the dreams and aspirations of teeming millions in various Asian Economics. In these nations the learning of English is no longer simply the unraveling of a Shakespeare or a Milton, rather it is perceived as that vehicle, which will enable the learner to get a better job and empower them to scale up the social ladder. The fluent, even if flawed use of English is equated with the ability of a person to join the ever growing new sectors like BPO and KPO and improve their financial prowess. This article aims to examine the teaching Skills as a process, the teaching of English as a product, and the students and teachers as the people involved in this process. It would look at the existing models of imparting English; the challenges involved in teaching the language in the changing world order, and would attempt to fill the gaps between the needs of the customer (students) and the finished product in order to derive a higher degree of customer satisfaction and to make the experience a delight. More